Convertleads logoConvertleads

Brand Identity Kit

Logo, color palette, and typography for Convertleads. For partners, press, and anyone building something with the brand.

LOGO

Mark & usage

Logo on light background
Logo on dark background
48px48px
32px32px
16px16px

The mark is the "C" of the halftone wordmark in the site footer: Inter Tight 800, printed as dots. Use the dark version (#222222) on light backgrounds and the white version on dark ones. Keep clear space around it equal to about 10% of its width. Don't recolor it with other colors and don't use it below 16px.

COLOR

Palette

Accent

#FA5D29

Text

#222222

Muted

#6B6B6B

Background

#F8F8F8

Border

#E4E4E4

WhatsApp (button only)

#1EA952

Dark panel

#43181D → #17120F

TYPOGRAPHY

Typefaces

Wordmark & brand name

Convertleads

Montserrat 500Montserrat 600Montserrat 700

Body & UI

Aa Bb Cc 123

Inter Tight 300400500600700
H1 · hero48px / 500 · mobile 32px

Usa l'AI in azienda.

H2 · section title40px / 500 · mobile 30px

Scegli da dove partire.

H3 · card title22px / 600 · mobile 20px

Previsioni dai tuoi dati

Body16px / 400 · line 1.6

Sono il tuo responsabile AI esterno.

Small · card text14px / 400

Legge i dati e scrive report, offerte e risposte.

Eyebrow · labels13px / 600 · caps · 0.08em

Come funziona

Caption12px / 400–600

Una tantum

Button16px / 600

Prenota una Chiamata

COMPONENTS

Buttons

Primary CTA Secondary CTA WhatsApp Quiz answer

CTAs are full pills. Quiz answers are black rounded rectangles (12px radius), so a choice never looks like a call to action. WhatsApp green appears only on the WhatsApp button.

DOWNLOADS

Assets

Logo mark, dark — PNG, 198×198↓ Logo mark, white — PNG, 198×198↓ Favicon — 48×48↓ Favicon — 32×32↓ Apple touch icon — 180×180↓